project: visual identity
client: GH Italia
year: 2006
Based in Naples, GH Italia was born from the merger of several private ground-handling companies from various airports across Italy. A new visual identity was commissioned to tie all the separate parts of the company into a unified whole and to reflect it's dynamic and innovative corporate philosophy. While a fairly institutional style was required, this was offset by using a conceptual logo based on the three main lines on the palm of a hand (life, head, heart). These in turn provided an original structure for organizing information and are used as a theme throughout the company's communications.
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